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WHAT IS...

CONCERT TOUR?

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Students begin by setting goals for their concert, pertaining to how much profit they intend to make,  satisfaction of attendees, and effectiveness of marketing strategies. 

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Then, students identify and analyze their target market, in order to effectively set ticket prices, develop marketing strategies, and create a desirable event space. 

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Throughout the program, students maintain an event budget, which directly affects the development of their sponsorship proposals, complete with various price and benefits packages. 

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Students must also design and oversee the logistics of the concert, including set-up, production, and post-show activities. 

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Finally, students analyze their success and failure as it relates to their goals established at the beginning of the program.

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Reach and Teach is an educational program that allows students to plan, promote and execute a concert, giving them hands-on experience, which not only teaches content knowledge but also employability skills such as teamwork, communication, and problem-solving. Complete with all lesson plans and resources, Reach and Teach is geared toward career and technical education, specifically business and marketing, and implemented into the daily classroom activities.

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OVERALL GOAL

  • Motivate and encourage students to discover new career paths. 

  • Provide opportunities for students to develop essential soft skills. 

  • Inspire teachers to explore new teaching methods. 

  • Facilitate productive partnerships between schools and industry & community leaders.

PROGRAM OVERVIEW

Although Reach and Teach is designed for all students, the program especially identifies with students who struggle to engage and succeed in a traditional classroom setting. Unfortunately, these students typically get overlooked and “fall through the cracks.” Reach and Teach uniquely provides these students with a purpose and confidence, just as organized sports do for athletes.

UNIQUE IMPACT

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