During Fall 2021, schools across the country decided to shake up their classroom and enroll in Campus Tour, a free educational program that provides students the opportunity to plan, promote, and produce a real entertainment broadcast. Students not only learned entrepreneurial and business concepts but also gained essential life skills such as communication, teamwork, and problem-solving.
The 13-week project requires students to set goals, analyze the target marketing, maintain a budget, develop product placement deals, storyboard, write scripts, create marketing strategies and so much more. But this isn't just a project, it's also a competition! Enrolled schools compete to generate the most views on their very own student-planned episode. At the end of the semester, a winner is determined based on total episode views, a technical skills rubric, and an industry professional panel rating. The winning school receives a $1,000 educational grant from Reach and Teach.
We are thrilled to announce the Fall 2021 winner of Campus Tour Season 2 is Warren East High School in Bowling Green, KY. Their promotional efforts earned their episode over 1,000 views. The winner is determined using the following metrics: 40% total views, 30% technical & creativity rubric, and 30% professional panel review. Students in Ms. Nichole Little's business class chose 4 segments in which they developed creative content: Campus Unsolved, All Access, Girlfriend Glo Up, and School Duel. Students did a great job involving the community and developing engaging content for the audience. Utilizing Pro Race Driver, Andy Pilgrim, along with the Tennessee Titans Stadium tour was a fun and creative way to bring excitement to the broadcast.. Click here, to learn more about Campus Tour and view Warren East High School's winning episode, along with other participating schools.
As an extra bonus, a few new award categories were added this season:
Best Hosts: Holtville High School
Outstanding Editing: Just Don't produced by Jefferson Township High School
Most Creative Segment: Just Don't produced by Jefferson Township High School
Best On-Screen Talent: Caldera High School's Campus Unsolved Actress
Best Faculty On-Screen Talent: Boyle County High School's Cooking with Coach: Mr. Laymon
Best Costume and Set Design: Warren East High School
People's Choice: Jefferson Township High School (Most Views)
Congratulations to students and educators of Warren East High School for engaging in fun, effective, and innovative learning experiences. If your school district, fellow educators, or students are achieving big goals, let us know by emailing your spotlight story to april@reachandteach.rocks.