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  • April Clark

Lights. Camera. Marketing!

This fall, schools across the country decided to shake up their classroom and enroll in Campus Tour, a free educational program that provides students the opportunity to plan, promote, and produce a real entertainment broadcast. Students not only learned entrepreneurial and business concepts but also gained essential life skills such as communication, teamwork, and problem-solving.


The 13-week project requires students to set goals, analyze the target marketing, maintain a budget, develop product placement deals, storyboard, write scripts, create marketing strategies and so much more. But this isn't just a project, it's also a competition! Enrolled schools compete to generate the most views on their very own student planned episode. At the end of the semester, the winning school receives a $1,000 educational grant from Reach and Teach.


We are thrilled to announce the Fall 2020 winner of Campus Tour Season 1 is Holtville High School in Deatsville, AL. Their promotional efforts earned their episode over 1,700 views and landed them in first place. Students in Ms. Natalie Perkins' Internet Marketing class were featured on the Alabama News Network, in the Wetumpka Herald, and River Region's Elmore Autauga News. Committees of students choose 4 segments in which they developed creative content: Challenge Accepted, Girlfriend Glow Up, School Duel, and Trending. Click here, to learn more about Campus Tour and view Holtville High School's winning episode, along with other participating schools.


Congratulations to students and educators of Holtville High School for engaging in fun, effective, and innovative learning experiences. If your school district, fellow educators, or students are achieving big goals, let us know by emailing your spotlight story to april@reachandteach.rocks.